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One-E-Anna Notes - Issue #032 - August, 2005
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A monthly newsletter to conduct you on the way to successful performance and harmony in your work and personal life. Every issue brings you tips for interviews, resumes, networking, and strategies for career advancement. Brought to you by E. Anna Watkins, MM, MBA, CPCC - Career & Life Coach
Welcome! http://www.one-e-anna.com/newsletters.htm Read past issues while you are there.
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What's in this issue?
1. Doing Business With Friends
What is one of the most important basic lessons of sales training? Consumers tend to buy from people they know, like, and trust. Agree? Whether we are selling a tangible product, a service, or our own professional expertise - this should be a valid guideline. Logically then, it follows that the more friends we have, the easier it will be to promote and market our particular business. Right? This is where many people are missing the boat on networking. They have placed it in a separate category - an unpleasant, 'have to do it' necessary evil of doing business. These people drag themselves to networking events and approach others with dread. "Here's my card. Here's my card. Here's my card." Then they escape. After this type of superficial encounter - what I call 'hit and run' networking - they tell anyone who will listen that this networking thing just doesn't work. Let's go back to that "know, like, and trust" premise. Your object in networking is to begin relationships that you will then nurture by continuing to stay in touch with those individuals. You have to follow up! If you are never again going to contact that person you met at a networking meeting, throw the card away! Your reason to keep the card is that you are going to schedule a second meeting with that person or refer them to someone else. So, does that mean that people are throwing your cards away, too? You bet! Unless you reconnect with them in a reasonable time after your introduction, of course they are throwing away your cards. But - you can get them to hang on to your card or ask for another one. Call or email them and invite them to meet with you for breakfast, lunch, or coffee. Make an honest effort to get to know that person better. It may turn out that the two of you won't do business together, but that is no reason you can't exchange referrals. A few of these second meetings will not turn into continuing relationships. So what! Most of them will be productive. You can transform the chore of networking into the pleasant experience of building friendships. Meeting new friends is a revitalizing experience, and it makes a positive impact on your business. No matter what our business is, we conduct it by connecting with other humans. I don't know anyone who has already reached his or her quota of friendships. Do you?
3. Interview Tip - Know Thyselfs The ultimate question you are answering in an interview is, "Why should we hire you?" Seems obvious, but many interviewees are not prepared for this question. Oh yes, they have studied the company and researched the details about the available job. However, they forgot the most important part of the equation. If only they had spent more time studying themselves! Review the highlights of your working career so far. Write descriptions of what you have accomplished and how you have handled challenges. Then list what you see as the strengths, skills, and characteristics these stories show. Ask at least one other person to give you input on this as well because they will notice things that you take for granted. Then study these notes about yourself as if you were studying for an exam. You need to get an 'A+' in You 101. When you respond to all of your interview questions, you will be much more convincing when you can illustrate with stories of your success. That means thinking about your experience and having your stories prepared ahead of time. It's a lot to think about, isn't it? Consider how much better you will feel, though, if you have done your homework. Your interview answers will be much more thorough and convincing. And - this knowledge about yourself and what you have already done will carry over from interview to interview.
4. Class Schedule for Anna Watkins August 11, 2005 - Discover the Power of Informational Interviews - FREE teleclass at www.teleclass.com at 9:00 PM Eastern time. August 16 & 30 and September 13 & 27, 2005 - Master Mind Group for Career Builders A group coaching seminar moderated by Anna Watkins. Group members will participate by telephone in four 50-minute sessions. That means that we will not be constrained by geographic limitations and can assemble a group from many locations. Anna Watkins will moderate this discussion, providing structure and focus to the conversation of masterminds.
All sessions
meet at 9:00 PM Eastern time. For more information and to register,
click here
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Resources Visit www.lifeafterlayoff.org to find resources for yourself or your friends who are in job transition.
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life Subscribe now for your free "Timely Time Management Tips".
Tips
Booklets Online My booklet 64 Tips for Informational Interviews is available in the Careers category. You can get it today!
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